I partner with enterprises across the GCC to architect transformative technology strategies — from Agentic AI and Web3 to full-scale digital reinvention. 20+ years of building what matters.
I don't just advise — I architect, build, and deliver. From Agentic AI to Web3, every engagement creates lasting competitive advantage through cutting-edge technology.
Designing autonomous AI systems that don't just assist — they decide, act, and learn. From agentic workflows to enterprise-wide AI roadmaps that transform how organizations operate.
End-to-end digital reinvention — from legacy modernization to building entirely new digital business models. Navigating complexity to deliver measurable outcomes.
Architecting decentralized solutions, smart contracts, and tokenization strategies. Helping enterprises explore DeFi, NFTs, and blockchain-powered transparency.
Architecting scalable, resilient systems that align technology investments with business goals. Enterprise-grade solutions built for the long term.
Cloud-native strategies, migration roadmaps, and multi-cloud orchestration. Unlocking agility, reducing costs, and scaling with confidence.
Transforming raw data into strategic assets. Data engineering, analytics platforms, and monetization strategies that fuel informed decision-making.
Streamlining operations through intelligent process automation. Identifying high-impact automation opportunities and delivering rapid ROI.
Building ML models that forecast trends, detect anomalies, and optimize operations. From recommendation engines to predictive maintenance systems.
Specialized knowledge across 14+ industries, understanding the unique challenges, regulations, and opportunities that define each sector.
Network optimization, digital services, and customer experience platforms.
Treasury platforms, digital banking, payment systems, and regulatory compliance.
Digital health platforms, patient management, and AI-driven diagnostics.
Smart city initiatives, citizen service platforms, and national digital programs.
Omnichannel commerce, supply chain optimization, and customer intelligence.
Real-time tracking, route optimization, and AI-powered supply chain management.
AI-powered fleet tracking, predictive maintenance, and asset lifecycle management.
Learning management systems, digital campuses, and personalized education.
Interactive learning platforms, content delivery, and engagement analytics.
Digital tools for consulting firms — CRM, knowledge management, and analytics.
PropTech solutions, smart building management, and digital property platforms.
DeFi platforms, tokenization strategies, smart contracts, and decentralized apps.
InsurTech solutions, claims automation, risk assessment, and digital underwriting.
Cross-industry enterprise solutions, ERP integration, and digital workplace.
Every engagement follows a proven methodology — but is never formulaic. The process adapts to your unique context and urgency.
Deep immersion into your business context, challenges, and aspirations. I map the landscape before proposing solutions.
Crafting a technology roadmap that aligns with your business objectives, timeline, and budget — no generic frameworks.
Designing scalable, future-proof solutions with the right technology choices. Every decision is deliberate and defensible.
Hands-on delivery with my team at Bridges or through strategic partnerships. From MVP to enterprise-scale deployment.
Insights on AI, digital transformation, and technology strategy from 20+ years of building and advising across industries.
The window for AI competitive advantage is closing. Enterprises that don't have a clear, actionable AI strategy by 2027 will find themselves permanently behind. Here's why — and what to do about it.
As a CFO, imagine opening a single dashboard where every cash position, every currency, every entity is updated in real-time. Agentic AI and Deben are making this a reality for treasury teams across the GCC.
The logistics industry is undergoing its most significant transformation in decades. AI is moving beyond simple route optimization to become the central nervous system of modern supply chains. Here's how forward-thinking companies are gaining an edge.
Two decades architecting enterprise solutions
Across financial services, healthcare, retail, and government
Bridges (CEO) and Deben (CTO) — from zero to impact
Deep domain expertise across critical sectors
Solutions built for scale, security, and compliance
Cloud architecture, TOGAF, and agile methodologies
Deep understanding of UAE and Saudi Arabia markets
From strategy to production in record time
For over two decades, I've been at the intersection of technology and business strategy. My journey started in the trenches — writing code, leading engineering teams, and architecting systems that needed to work at scale. That hands-on foundation is what separates my consultancy from the rest: I don't just draw roadmaps, I know what it takes to build them.
As Founder & CEO of Bridges, I lead a premier digital transformation and AI consultancy serving enterprises across the UAE and Saudi Arabia.
As Co-Founder & CTO of Deben, I'm building the next generation of CFO Tech — treasury and investment solutions for modern finance teams. These ventures reflect my belief that the best consultants are also builders.
My approach is straightforward: understand the business deeply, identify where technology creates the most leverage, and execute with precision. Whether it's designing an Agentic AI strategy, architecting Web3 solutions, modernizing legacy systems, or building a product from scratch — I bring the same rigor and commitment to every engagement.
"Technology should amplify human potential, not complicate it. Every solution I build starts with that principle."
Based in the UAE, I work with organizations that are serious about transformation — not incremental change, but fundamental reinvention of how they operate, compete, and grow. If that resonates, let's talk.
Ready to transform your business? Let's discuss how we can drive innovation and growth together.
[email protected]
UAE
+971 56 799 3019
Saudi Arabia
+966 59 732 7360
linkedin.com/in/meln7as
Typically responds within 24 hours
